Mahindra Thar Roxx: The Evolution of a Legend

The Mahindra Thar is more than just a vehicle; it’s an icon. With the introduction of the Mahindra Thar Roxx, the brand has taken a bold step forward in redefining off-road prowess with modern-day styling. This blog will take you on a detailed journey through the design, features, and performance of the Thar Roxx, combining insights from the recent walkaround video with Pratap Bose, Mahindra’s design guru.

A First Look at the Mahindra Thar Roxx

The Mahindra Thar Roxx is here, and it’s making waves. The iconic SUV has evolved from its classic roots, retaining its ruggedness while introducing a slew of modern design updates. Here’s what stands out:

• Six-Pack Grill: One of the most talked-about features is the new six-pack grill. This isn’t just a design update; it’s a statement. The grill gives the Thar Roxx an unmistakable presence on the road, making it instantly recognizable. As Pratap Bose mentioned, “It’s about stance, recognizability, and unmistakable character.”
• C-Shaped DRLs: Complementing the grill are the C-shaped DRLs that add a modern touch to the front fascia. These lights not only enhance the SUV’s visual appeal but also serve as a functional update, making the Thar Roxx a true road star.
• Ridge in the C-Pillar: Another design element that sets the Thar Roxx apart is the ridge in the C-pillar. This small but significant feature makes the SUV easily recognizable, especially in dense traffic conditions. According to Bose, this ridge will “grow on people” and become a signature element of the Thar Roxx.

Design: A Blend of Tradition and Modernity

The Mahindra Thar Roxx isn’t just about looks; it’s about making a statement. The design elements are carefully crafted to blend traditional ruggedness with modern sophistication.

• 19-inch Wheels: The Thar Roxx rides on 19-inch wheels, which fill out the wheel arches perfectly, giving the SUV a more aggressive stance. These wheels are paired with MRF Wanderer A/T tires, making it ready for both on-road and off-road adventures.
• Hidden Door Handles: Adding to the sleek design are the hidden door handles, a feature that is both practical and aesthetically pleasing. These handles contribute to the SUV’s clean lines, making the side profile even more attractive.
• Easter Eggs: Mahindra has added several Easter eggs to the Thar Roxx, including subtle design cues like a Thar climbing a mountain and a camel and cactus graphic. These elements add a layer of fun and personalization to the SUV, making it more than just a vehicle.

Table 1: Key Design Features of Mahindra Thar Roxx

Interior: Where Rugged Meets Refined

Step inside the Mahindra Thar Roxx, and you’re greeted with a blend of rugged functionality and modern luxury. The interior is designed to make every journey comfortable, whether you’re driving through the city or tackling off-road trails.

• All-White Interior: The Thar Roxx comes with an all-white interior, a bold choice for an off-roader. While it looks stunning, its practicality in muddy conditions is something to consider. However, the spacious and airy feel it provides is undeniable.
• Massive Sunroof: The large sunroof adds to the sense of space inside the cabin. It not only lets in plenty of light but also provides an open-air experience, making your off-road adventures even more enjoyable.
• Ventilated Seats: Long drives in the Thar Roxx are made more comfortable with ventilated seats, a feature that wasn’t available in the earlier models. These seats are perfect for hot climates, ensuring you stay cool no matter how tough the terrain gets.
• Digital Cluster and Touchscreen Infotainment: The Thar Roxx is equipped with a digital instrument cluster and a bigger touchscreen infotainment system, likely with Apple CarPlay and Android Auto. The system also features a premium Harman Kardon sound system, ensuring a top-notch audio experience.

Table 2: Interior Highlights of Mahindra Thar Roxx

Performance: Built for Adventure

The Mahindra Thar Roxx isn’t just about looks; it’s built to perform. Under the hood, it houses a powerful engine that’s ready to take on any challenge, whether on or off the road.

• 4-Cylinder Diesel Engine: The Thar Roxx comes with a 4-cylinder diesel engine, delivering 150 horsepower and 330 Nm of torque. This engine is paired with both manual and automatic transmissions, offering flexibility to suit different driving preferences.
• Pentalink Rear Suspension: Similar to the Scorpio N, the Thar Roxx features a pentalink rear suspension, providing improved ride comfort and stability, especially on rough terrains. This suspension setup, combined with FSD dampers, ensures that the Thar Roxx remains composed, no matter where you take it.
• 4×4 and Rear-Wheel Drive Options: While the Thar Roxx is primarily an off-roader, it also offers rear-wheel drive versions for those who prefer a more road-oriented driving experience. The 4×4 system is expected to come with a mechanical locking differential, enhancing its off-road capabilities.

Table 3: Performance Specifications of Mahindra Thar Roxx

Practicality and Convenience

While the Mahindra Thar Roxx is built for adventure, it doesn’t compromise on practicality and convenience. Mahindra has made several updates to ensure that this SUV is as user-friendly as it is capable.

• Grab Handles: Getting in and out of the Thar Roxx is made easier with grab handles on the A and B pillars. This is especially useful for those who might find the higher ride height a bit challenging.
• Side Steps: The side steps are another practical addition, making entry and exit more convenient. These steps are sturdy and well-integrated into the overall design.
• Metal Roof: One of the significant updates is the introduction of a metal roof, which adds to the Thar Roxx’s ruggedness. However, the absence of roof rails means you won’t be able to load gear on top, which might be a consideration for some buyers.
• Rear Seat Comfort: The rear seat in the Thar Roxx is surprisingly spacious, with ample legroom and a reclining option. This makes long journeys more comfortable for passengers, a feature that was somewhat lacking in the previous models.
• Boot Space: The Thar Roxx offers adequate boot space, though it’s not the largest in its segment. The split tailgate design, similar to the three-door version, is practical, allowing you to load and unload items easily.

Table 4: Practical Features of Mahindra Thar Roxx

Pricing: Value for Money

One of the most compelling aspects of the Mahindra Thar Roxx is its pricing. Mahindra has positioned this SUV to offer great value, especially considering the features and performance it brings to the table.

• Competitive Pricing: The Thar Roxx is priced starting at ₹12.99 lakhs for the petrol variant and ₹13.99 lakhs for the diesel variant. These prices are for the base versions, which are already well-equipped, making the Thar Roxx a strong contender in its segment.
• Value Proposition: Given the advanced features, robust design, and powerful performance, the Thar Roxx offers significant value for money. It’s priced competitively compared to other SUVs with similar features and capabilities, making it an attractive option for both off-road enthusiasts and urban drivers.
• Future Pricing and Variants: While detailed specifications and pricing for all variants are not yet available, it is expected that Mahindra will offer various trims and optional packages to cater to different customer preferences. The addition of these options will likely enhance the value proposition further.

Conclusion: A New Era for the Mahindra Thar

The Mahindra Thar Roxx marks a significant evolution in the Thar lineup. It combines the rugged charm of the original Thar with modern design updates, advanced features, and enhanced performance. Whether you’re an off-road enthusiast or someone looking for a stylish yet practical SUV, the Thar Roxx delivers on all fronts.

• Design Innovations: From the bold six-pack grill to the unique C-pillar ridge, the Thar Roxx stands out with its distinctive design elements that make it both recognizable and desirable.
• Enhanced Interior: The interior upgrades, including the massive sunroof, ventilated seats, and modern infotainment system, ensure that every journey is comfortable and enjoyable.
• Performance and Practicality: With a powerful diesel engine, advanced suspension, and practical features like grab handles and side steps, the Thar Roxx is ready for both urban and off-road adventures.
• Pricing: The competitive pricing of the Thar Roxx makes it an excellent value proposition, offering a lot of features and capabilities at a reasonable cost.

In summary, the Mahindra Thar Roxx is set to make a significant impact in the SUV market. Its blend of rugged capability and modern features positions it as a strong competitor in its segment. As more Thar Roxx models hit the roads, it’s clear that Mahindra has once again raised the bar for off-road vehicles.

Stay tuned for more updates and detailed reviews as we continue to explore the capabilities and features of the Mahindra Thar Roxx. For now, it’s time to hit the road and see if the Thar Roxx truly lives up to its promise of adventure and excellence.