Cupra Terramar 2024 Review: A Game-Changing SUV Unveiled

Cupra, a brand known for blending style, performance, and cutting-edge technology, has officially unveiled its latest offering—the 2024 Cupra Terramar. This new SUV was revealed during a special event in Barcelona, and while much of the world’s focus has been on Cupra’s continued rise in the performance SUV segment, the Terramar offers something fresh. In this detailed review, we’ll dissect everything from the design and powertrains to the interior and potential driving dynamics, ensuring that you have a comprehensive understanding of what to expect from this new model.

As an automotive expert and content writer, my goal is to provide a well-rounded analysis of the Cupra Terramar. Using the principles of Expertise, Authoritativeness, and Trustworthiness (EEAT), we’ll ensure that this review not only gives insights into the car but also presents information in a clear, engaging, and reliable way.

What is the 2024 Cupra Terramar?

First, let’s start by defining what the Cupra Terramar is not:

• Not a replacement for the Cupra Ateca: One of the most common misconceptions is that the Terramar is a direct replacement for the Cupra Ateca. This is incorrect. The Terramar is slightly larger than the Ateca, allowing both SUVs to coexist within Cupra’s lineup.
• Not Cupra’s flagship: While many expected the Terramar to take the crown as Cupra’s flagship model, that honor remains with the Cupra Tavascan, an all-electric SUV that represents the future of the brand’s electric ambitions.

The 2024 Cupra Terramar is positioned as a versatile and slightly larger SUV that appeals to those seeking a sporty driving experience coupled with Cupra’s characteristic bold design and innovative technology.

Powertrain Options: Flexibility for a Global Market

One of the most impressive features of the Cupra Terramar is its diverse range of powertrain options. This makes it appealing to a wide range of buyers, from those seeking a traditional petrol-powered SUV to environmentally conscious drivers looking for hybrid alternatives.

Globally, the Terramar will be offered with up to five powertrain options:

• Petrol engine: A classic internal combustion engine for those who prefer a more traditional driving experience.
• Mild hybrid: A blend of fuel efficiency and performance, offering better fuel economy and reduced emissions.
• Plug-in hybrid (PHEV): For those seeking a greener alternative, the plug-in hybrid drivetrain allows for short electric-only drives while still offering the power of a petrol engine when needed.

However, for markets like Australia, only two powertrain options will be available at launch:

1. 195 kW petrol engine: This engine will likely catch the attention of performance enthusiasts. It’s the same engine used in the updated Volkswagen Golf GTI, which means it will deliver sharp performance and exciting driving dynamics.
2. Plug-in hybrid drivetrain: For those looking to make a transition towards greener motoring, the PHEV option will offer a great balance of electric efficiency and the convenience of a petrol engine for longer drives.

It’s worth noting that while pricing details are still speculative, Daniel Garden from Chasing Cars hints that the starting price for the Terramar could be as low as $55,000. However, this price might apply to a front-wheel-drive, lower-powered version rather than the high-performance or hybrid variants.

The Design: An SUV with a Bold Identity

Cupra has built a reputation for creating vehicles with striking designs, and the Terramar continues this tradition. It stands out from the crowd thanks to its sharp lines, bold front fascia, and signature Cupra copper accents.

Exterior Design

The Terramar’s exterior is marked by several notable design features:

• Sharp, angular headlights: These give the SUV a fierce and aggressive look, distinguishing it from more conservative competitors.
• Cupra’s signature grille: The front grille prominently features the Cupra badge, accentuated by the distinctive copper detailing that has become synonymous with the brand.
• Sculpted bodywork: From the side, the Terramar displays a sculpted silhouette that highlights its sporty and dynamic character.

In terms of size, the Terramar is slightly larger than the Ateca, positioning it in the highly competitive mid-size SUV segment. Its larger proportions provide more interior space, making it a practical choice for families while still maintaining the sporty nature Cupra is known for.

Interior Design

Moving inside, the 2024 Cupra Terramar promises to be a tech-laden, futuristic space, with a clear focus on driver comfort and convenience. As Daniel Garden pointed out during the walkaround review, the interior features a distinct family resemblance to other recent Cupra models, but with some unique touches that make it stand out.

1. Terraced dashboard layout: The dashboard design is ergonomic and intuitive, with a terraced layout that provides easy access to controls and a clear view of the infotainment screen.
2. Minimalist materials: Cupra has deliberately avoided traditional materials like leather or wood, opting instead for futuristic finishes that reflect the brand’s forward-thinking approach.
3. Cupra copper accents: Just like the exterior, the interior is filled with Cupra copper accents, reinforcing the brand’s distinctive style.

Technology Features

The Terramar will also be packed with cutting-edge technology, including:

• Digital driver’s instrument cluster: An evolved version of the one seen in other recent Cupra models, offering detailed driving information and customizable layouts.
• 13-inch digital touchscreen: The centerpiece of the infotainment system, this large touchscreen will be the main hub for navigation, media, and vehicle settings. The system will likely feature wireless Apple CarPlay and Android Auto, ensuring seamless smartphone integration.

Overall, the interior of the Cupra Terramar strikes a fine balance between modern luxury and high-tech functionality, making it a great place to spend time on both short commutes and long journeys.

Driving Dynamics: A Mystery for Now

While we know quite a bit about the design and powertrain options of the 2024 Cupra Terramar, one critical area remains a mystery: how it drives. Daniel Garden teases that we’ll soon get behind-the-wheel reviews, which will shed light on the Terramar’s performance on the road.

Given Cupra’s reputation for building sporty, engaging vehicles, it’s safe to assume that the Terramar will offer sharp handling, responsive steering, and a fun-to-drive character. The 195 kW petrol engine from the Volkswagen Golf GTI should deliver strong acceleration and a satisfying driving experience, while the plug-in hybrid will likely focus more on efficiency without compromising too much on power.

Practicality and Everyday Usability

As a slightly larger SUV, the Cupra Terramar offers more space for passengers and cargo than the Ateca. This makes it a practical choice for families or anyone who needs extra room for everyday use. The plug-in hybrid variant could also appeal to urban drivers, providing the ability to drive short distances on electric power alone, saving fuel and reducing emissions in the process.

Pricing and Availability

As of now, pricing for the Cupra Terramar is still speculative, but initial estimates suggest a starting price of around $55,000. This would likely be for a front-wheel-drive model with a less powerful engine. For those interested in the higher-performance 195 kW petrol engine or the plug-in hybrid variant, pricing will likely be higher, possibly in the $65,000–$75,000 range.

Cupra has not yet confirmed an official launch date for the Terramar in all markets, but it is expected to hit dealerships sometime in 2024. For Australia, two powertrains will be available at launch, with more options potentially being added down the line.

Final Thoughts: A Bold Step Forward for Cupra

The 2024 Cupra Terramar represents a bold new direction for the brand, offering a versatile, tech-forward, and stylish SUV that caters to a wide range of buyers. Whether you’re looking for a sporty performance SUV, a practical family vehicle, or a greener plug-in hybrid, the Terramar has something to offer.

In a market crowded with mid-size SUVs, the Terramar stands out thanks to its sharp design, advanced technology, and the heritage of performance that comes with every Cupra model. As we await driving impressions and full performance details, the Cupra Terramar is already shaping up to be one of the most exciting new SUVs of 2024.

For those looking to stay ahead of the curve, the Terramar could be the SUV to watch in the coming year. Keep an eye on this space for future updates as more information becomes available, including first-drive reviews, performance specs, and detailed pricing.