Malaysia has officially entered the electric vehicle (EV) arena with its first national EV, the Proton e.MAS 7. This isn’t just another rebranded model; it’s a statement—a significant leap for Proton and the Malaysian automotive industry. Priced competitively at RM110,000 for the Prime variant and RM124,000 for the Premium variant, Proton’s newest offering is poised to change perceptions about affordable, practical EV ownership.

With its sleek design, impressive range, robust features, and modern interiors, the Proton e.MAS 7 holds its own in the competitive C-segment SUV market. In this detailed review, we’ll break down its performance, interior, features, and why it is more than “just a car.” As a top car expert and content writer, I’ll take you on a deep dive into why the Proton e.MAS 7 matters—not just to Proton, but to Malaysia’s EV future.

A Design That Turns Heads

The Proton e.MAS 7 is classified as a C-segment SUV, but its dimensions position it right at the upper edge of its category. With a width of 1.9 meters and a wheelbase of 2750 mm—50 mm longer than the Honda CR-V—the car promises generous cabin space and road presence.

Exterior Aesthetics

One glance at the Proton e.MAS 7, and it becomes clear that Proton has embraced a modern yet minimalist design language. The retractable door handles, standard across both variants, not only enhance the car’s aerodynamics but also add a touch of premium sophistication. The sleek silhouette, combined with the clean lines and a bold front fascia, ensures the car doesn’t go unnoticed.

At the rear, the 3D light graphics span the entire boot lid, giving the car a futuristic and eye-catching look. While Malaysian variants miss out on the “fancy” lighting effects of the Geely Galaxy E5—the car on which this model is based—the Proton team has ensured the car retains a strong identity.

The Premium variant stands out with 19-inch alloy wheels, while the Prime makes do with smaller 18-inch versions. Both, however, are two-tone alloys that perfectly complement the car’s aesthetics.

Aerodynamics and Efficiency

The Proton e.MAS 7 Premium variant features an Active Grille Shutter, which closes off when the cooling system doesn’t require air. This small yet significant feature improves aerodynamics, contributing to a better driving range—something EV owners deeply care about.

Performance: Power Meets Efficiency

Underneath its clean, minimalist body, the Proton e.MAS 7 is powered by a single electric motor mounted on the front axle. While Proton’s gas-powered cars have historically focused on practicality, the e.MAS 7 delivers exhilarating performance with impressive efficiency.

Powertrain and Acceleration

The motor produces 218 horsepower and a robust 320 Nm of torque. This allows the Proton e.MAS 7 to accelerate from 0-100 km/h in just 6.9 seconds—a figure that makes it the fastest-accelerating Proton ever. This isn’t just impressive for Proton; it’s commendable in the broader C-segment SUV category.

The car has a top speed of 175 km/h, which is more than sufficient for daily commutes and long-distance journeys. Proton has ensured that performance enthusiasts and practical drivers alike will appreciate the e.MAS 7’s balance between speed and efficiency.

Battery Options and Range

The Proton e.MAS 7 is available in two variants with differing battery sizes:

• Prime Variant:
  • Battery: 49.5 kWh
  • Range: 345 km (WLTP)
• Premium Variant:
  • Battery: 60.2 kWh
  • Range: 410 km (WLTP)

Both variants use JAC’s Short Blade LFP Battery Technology, a robust system designed to handle regular 100% charging without significant long-term degradation. This gives owners peace of mind, knowing the battery will maintain its efficiency over the years.

Charging Capabilities

Charging the Proton e.MAS 7 is both practical and quick:

• AC Charging: Both variants feature an onboard 11 kW AC charger, which takes between 4.9 to 6.1 hours to go from 30% to 80%, depending on the battery size.
• DC Fast Charging:
  • Prime Variant: Supports 80 kW DC fast charging.
  • Premium Variant: Supports 100 kW DC fast charging.

Despite the difference in battery size, both variants can charge from 30% to 80% in just 20 minutes, making quick top-ups during road trips a breeze.

Inside the Proton e.MAS 7: Minimalist and Tech-Heavy

Step inside the Proton e.MAS 7, and the cabin instantly feels modern and spacious. Proton has adopted a minimalist approach, focusing on clean surfaces and a futuristic layout that aligns with EV trends.

Infotainment and Displays

The centerpiece of the dashboard is a 15.4-inch 2.5K resolution touchscreen that runs on the Flyme Auto OS. While the lack of Apple CarPlay and Android Auto connectivity at launch is disappointing, Proton compensates with a highly intuitive interface.

Complementing the central display is a 10.2-inch digital instrument cluster that provides essential driving data in a clear and uncluttered format. One of the standout features is the multi-functional rotary dial, which allows drivers to quickly adjust settings like volume or climate control without relying solely on the touchscreen—a thoughtful inclusion for safety and convenience.

Comfort and Features

The Proton e.MAS 7 doesn’t skimp on comfort or tech:

• Wireless Charging Pad: Located on the center console for added convenience.
• Automatic Climate Control: Includes an N95 air filtration system to ensure clean cabin air.
• Rear AC Vents: A must for passenger comfort in Malaysia’s tropical climate.

As expected, the Premium variant goes a step further with additional features:

• Seat Ventilation for front occupants.
• Head-Up Display to keep essential information within the driver’s line of sight.
• A 16-speaker Flyme Audio System with hi-fi speakers for an immersive audio experience.
• A panoramic glass roof with a powered sunshade.

Practicality: Built for Everyday Use

Beyond its tech-savvy and performance-driven persona, the Proton e.MAS 7 is remarkably practical. Proton has carefully engineered the cabin to offer 33 storage spaces, including:

• A hidden compartment under the second-row seats.
• Storage under the center console and within the boot area.

This abundance of storage makes the e.MAS 7 ideal for families and professionals who need a versatile daily driver.

The rear seats offer ample legroom and headroom, thanks to the car’s generous dimensions. Long journeys are made more comfortable, and the flat floor ensures passengers in the middle seat aren’t cramped.

Pricing and Warranty: Competitive Value

One of the strongest selling points of the Proton e.MAS 7 is its pricing.

• Prime Variant: RM110,000
• Premium Variant: RM124,000

This pricing makes the Proton e.MAS 7 one of the most affordable EVs in its class, delivering excellent value for money considering its features and range.

Proton also offers a robust warranty package:

• 6-year unlimited mileage vehicle warranty.
• 8-year or 160,000 km battery and drive component warranty.

Such comprehensive coverage ensures buyers feel secure about their long-term investment in Proton’s EV technology.

The Significance of the Proton e.MAS 7

The launch of the Proton e.MAS 7 is more than just a product release; it’s a major milestone for Malaysia. As the first national EV, it signals Proton’s commitment to sustainable mobility and technological innovation. By offering an affordable and capable electric SUV, Proton is making EV ownership accessible to a larger audience—paving the way for a greener future.

The Proton e.MAS 7 also challenges established players in the EV market. With its impressive range, spacious design, and premium features, it proves that affordability doesn’t have to come at the expense of quality.

Final Verdict: Should You Buy the Proton e.MAS 7?

The Proton e.MAS 7 is a game-changer. It combines performance, practicality, and affordability in a package that is hard to ignore. For RM110,000 to RM124,000, you get:

• A spacious and stylish EV with a futuristic design.
• Impressive driving range and quick charging capabilities.
• A tech-loaded interior with advanced features.
• The fastest-accelerating Proton ever.

For Malaysian buyers considering a switch to electric, the Proton e.MAS 7 offers unmatched value. It represents the beginning of Proton’s EV journey, and if this SUV is any indication, the future looks bright.

Proton has delivered on its promise to bring a modern, affordable EV to Malaysian roads. The e.MAS 7 isn’t just Malaysia’s first national EV—it’s a symbol of progress.