The Toyota Century has long been the flagship luxury vehicle of Japan, embodying prestige, refinement, and exclusivity. With the introduction of the Toyota Century G60, the brand has taken a bold step into the modern era while preserving its heritage of opulence. This new iteration represents Toyota’s answer to the likes of Rolls-Royce and Bentley, seamlessly blending tradition with cutting-edge technology. In this in-depth review, we explore every aspect of the Toyota Century G60, from its design and performance to its features, price, and how it compares to its ultra-luxury rivals.

A Brief History of the Toyota Century

The Toyota Century has been a symbol of Japanese luxury since its debut in 1967. Originally designed to chauffeur high-ranking officials and business executives, the Century has maintained its conservative yet elegant styling. Unlike mainstream luxury sedans, the Century prioritizes comfort, refinement, and prestige rather than aggressive performance or ostentation.

Toyota introduced the second-generation Century (G50) in 1997, featuring a 5.0L V12 engine, making it the only Japanese car with a V12. This model remained in production for two decades until the third generation (G60) debuted in 2018, shifting to a hybrid V8 powertrain. The new Toyota Century G60 aims to redefine Japanese luxury with a modernized design and a new focus on chauffeur-driven comfort.

Exterior Design: A Statement of Prestige

The Toyota Century G60 maintains the dignified and understated presence that has defined the brand. However, there are significant updates that make it stand out even more.

Key Design Elements:

The taillights are similarly designed with an emphasis on sophisticated illumination.

Majestic Proportions:

• The Century G60 boasts a boxy yet elegant stance with a long wheelbase, enhancing passenger comfort.
• It measures 5,205mm in length, 1,990mm in width, and 1,805mm in height, making it taller and broader than its predecessor.

Handcrafted Grille:

• The traditional Phoenix emblem adorns the front, signifying exclusivity and lineage.
• The grille design features intricate craftsmanship, a hallmark of Japanese luxury vehicles.

Sliding Rear Doors:

• Unlike traditional sedans, the Century G60 introduces sliding rear doors, offering easier ingress and egress for passengers.
• This design is inspired by luxury minivans, optimizing rear-seat accessibility.

Distinctive LED Headlights and Taillights:

• The car adopts rectangular LED headlights with a multi-layered design, adding a regal presence.

Paint and Customization:

Toyota offers an exclusive hand-polished paint finish, using a multi-layer coating process. The available colors include:

• Regal White Pearl (A timeless, classic shade of luxury)
• Eternal Black (Symbolizing formality and power)
• Celestial Blue (Evoking tranquility and prestige)
• Midas Gold (For a more flamboyant luxury appeal)

Interior: Ultimate Comfort and Craftsmanship

The Toyota Century G60 is a masterpiece of Japanese craftsmanship, featuring an opulent cabin tailored for the most discerning passengers.

Rear Passenger Experience

Retractable privacy curtains add an extra layer of exclusivity.

Individual Executive Seats:

• The rear seats are electrically adjustable, reclinable, and ventilated.
• The plush upholstery includes hand-stitched wool fabric or premium leather, depending on the buyer’s preference.

Ottoman-Style Leg Rest:

• The right-rear seat features an extendable footrest, inspired by first-class airline seating.

Advanced Infotainment and Control Panel:

• Rear passengers have access to a dedicated touchscreen panel to adjust seat position, climate control, and entertainment.
• The system integrates a 20-speaker premium surround sound system, ensuring an immersive audio experience.

Privacy and Sound Insulation:

• The cabin is equipped with active noise cancellation, double-glazed windows, and enhanced acoustic damping.

Driver’s Cockpit

Despite being a chauffeur-driven car, the Toyota Century G60 provides an impressive driving experience.

• Heated, ventilated, and massaging driver’s seat
• 12.3-inch digital instrument cluster with customizable displays.
• Infotainment system with AI-powered voice commands.
• Wood and aluminum trims, handcrafted by master artisans.

Performance and Powertrain

The Toyota Century G60 features a hybrid powertrain focused on smoothness and efficiency rather than outright speed.

Engine Specifications:

• 5.0L V8 Hybrid Engine
• Combined Output: 425 HP
• Transmission: e-CVT automatic
• Drivetrain: All-Wheel Drive (AWD)

Toyota has engineered the powertrain for silent operation, ensuring a buttery-smooth ride for rear-seat occupants.

Ride and Handling

• Air Suspension: Provides a magic carpet-like ride.
• Rear-Wheel Steering: Enhances maneuverability for city driving.
• Active Noise Suppression: Ensures a whisper-quiet cabin.

Technology and Features

The Century G60 comes loaded with cutting-edge technology, ensuring both comfort and safety.

Safety Features

• Toyota Safety Sense 3.0: Adaptive cruise control, lane departure assist, and collision prevention.
• 360-degree camera with night vision.
• Autonomous emergency braking and pedestrian detection.

Advanced Connectivity

• 5G WiFi hotspot for seamless internet access.
• Wireless Apple CarPlay and Android Auto.
• Facial recognition for personalized driver settings.

How Does the Century G60 Compare to Rolls-Royce and Bentley?

The Toyota Century G60 competes in the same league as the Rolls-Royce Cullinan and Bentley Bentayga, but with a unique Japanese identity.

While Rolls-Royce and Bentley offer more power and prestige, the Toyota Century G60 provides an unparalleled blend of tradition, technology, and refinement.

Pricing and Availability

The Toyota Century G60 is a Japan-exclusive model, with a base price of ¥25 million ($170,000 USD). Only a limited number of units will be produced each year, ensuring exclusivity.

Conclusion: A Masterpiece of Japanese Luxury

The Toyota Century G60 is not just a car; it’s a statement of heritage, craftsmanship, and modern innovation. It offers a unique alternative to European luxury cars, proving that Japanese luxury can stand on its own against the best in the world.

For those seeking a prestigious, chauffeur-driven experience with unmatched Japanese craftsmanship, the Toyota Century G60 is the ultimate choice.